Magazine ideology

                                                                     MAGAZINE IDEOLOGY

What information did I find out from my market research?

I found out that the majority of the people who took my survey would prefer a Rock magazine other than an RnB or Indie magazine. I also found that a suitable age for my magazine to range from would be 18-23, I have decided this from understanding that the majority of the people who answered my questions were in education or they were part time workers. From this I also know what suitable advertisements I could use in my magazine such as itunes and concert tickets. The information I have gained has given me a rough idea of how my magazine should come together and how I can develop my ideas to match the criteria.

Is there a niche in the market for your product?

I think even though my magazine does follow what has already been made in the market in past productions, I think my magazine would make a niche in the market. I think this because with the information I have already gained I now have the knowledge and understanding of how I could make my product something new, from working off old ideas I can develop them and create a fresh, new product. Because more Rock magazines are on demand at this period of time this will also help me introduce my product.

How will my magazine differ from others already in existence?

My magazine will differ from other magazines because i will make my magazine unique beyond others. I will do this by introducing fresh new design and layout, I can provide new stories and gossip no other magazine can get their hands on. I can get insight in to the music world and other my readers something new. I understand how my readers work and what they demand in my magazine and I will deliver this to them.

Which magazines do I find an inspiration?

I find NME and Karrang to be the most inspiring magazines.  Both these magazines match my criteria in advertising and informing their audiences with  the latest bands and music information. The use of design and composition they use on their magazines is similar to how I picture my magazine. Also how they present their information. The genre matches to that I will be using which is rock, indie. Their use of language can sometimes be informal and in other areas formal, I will be using the same technique for my final outcome.

I will name my magazine Frets due to the fact a fret is terminology for a guitar and pert of a guitar, because my magazine is going to be in relation to rock and indie music I thought this would be a simple and necessary name to give my magazine. I will aim my magazine to a young audience between the ages of 18-23, the majority of my audience will be male but overall it will be aimed at both male and female. I have decided this from the information I gained from my survey. My magazine supply new and fresh opportunities and information for my readers to enjoy. It will overall be inspiring and get young minds out there enjoying new opportunities, music and gossip. 

Double page spread analysis

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Contents pages

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Analysis of magazine covers

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survey results

                                                                             SURVEY RESULTS

My Survey results show that the majority of the people that took it preferred rock music too RnB or Indie music. From this I know to make my magazine so it presents rock music, this means I should look more into magazines such as Karrang and NME to get a better understanding on the presentation of this type of magazine. This also gives me an understanding of what types of colours I should use such as red, black and possibly yellow and white. 99% of the people who took my survey said they liked to buy music from the internet, this means I could advertise programs such as spotify and itunes to get more readers on my behalf, also 100% of the people who answered my survey said they liked to listen to music on a mp3/ipod so again I could advertise these different internet programs for uploading music from. When I asked what was the most important aspect to a magazine most people answered the stories featured in the magazine, so I need to find good and appropriate stories for my magazine. 50% of my survey says that they would pay up to £2:00 for a magazine and the other 50% says they would pay up to £3:00, from this I might make the price of my magazine £2:50 because I still want it to be reasonably and not pushing the price too far.

When I look at the question “what are you currently doing ( Full time job/ part time job/ education)?” the majority answered Education, this gives me a ruff idea of the age range I should be doing, like 16-23.  Many of the people who answered my survey said they like social activities such as concerts, this again can give me options of advertisement of up coming concerts and social activities to do with the music they enjoy. Even though the majority of the people who answered my survey were female I will be making my magazine appropriate for both male and female.  This is because I think I will get a better market if I do this. Due to the results I have gained I have decided to make a rock magazine.

Intended Audience Survey

I uploaded my survey onto Facebook to allow my survey to get more views, this will help me get a better understanding of what my target audience are looking for in my product. Also my intended audience is of an age range between 17-22, and this age range is more popular with the website Facebook allowing me to aim my questions towards the correct audience.   

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